MARKETING RESEARCH. METHODS, NEW TECHNOLOGIES... - KRYSTYNA MAZUREK-ŁOPACIŃSKA

Discover the world of marketing research with the latest handbook by Krystyna Mazurek-Łopacińska. This book is an invaluable source of knowledge for anyone who wants to make sound marketing decisions based on solid data. Learn effective methods for analyzing market and customer behavior, and find out how to use artificial intelligence in marketing research. This is a comprehensive guide that will introduce you to the world of the modern economy and help you understand the key analytical tools.

• Comprehensive guide to the methodology of market research
• Key analytical tools for making marketing decisions
• Modern technologies to support market analysis
• Practical examples of the use of research in various areas of marketing
• Up-to-date information adapted to the realities of the modern economy
• Wide range of topics from market segmentation to customer satisfaction analysis
• Practical skills in planning and conducting marketing research

The new edition of "Marketing Research" is not only theory, but above all the practical application of knowledge in business. The book presents research processes and modern technologies that support marketing decision-making. You will find here both the basics of quantitative and qualitative methods, as well as practical examples of the use of research in market segmentation, competitor analysis, pricing, selection of distribution channels, product analysis, optimization of advertising campaigns, as well as in the study of customer satisfaction and loyalty.

The handbook is intended for students of economic faculties and fields related to marketing and management, participants of postgraduate studies and courses in the field of marketing research, managers and specialists responsible for marketing strategies in companies, employees of research and consulting agencies, as well as entrepreneurs who want to make decisions based on reliable data. With this book, you will gain practical skills in planning, conducting and analyzing the results of marketing research, and you will also learn how to conduct research on the Internet and use the latest technologies, including artificial intelligence, in market research.

The PWN Scientific Publishing House is a guarantee of high quality and reliability. The book "Marketing Research" is the result of many years of experience and knowledge of Krystyna Mazurek-Łopacińska, who is a recognized expert in the field of marketing. It is an investment in your future and professional development. Don't wait, reach for this book and gain a competitive advantage in the market!

The book has 642 pages, a format of 242x169 mm and a paperback cover. It was published in 2025 by the PWN Scientific Publishing House.