STRATEGIC BRAND MANAGEMENT IN POLITICS BARTOLOMEO RAFAEL BIALAS

In today's world, politics is becoming increasingly similar to business, and voters are looking for authenticity and consistency in the actions of politicians. The book "Strategic Brand Management in Politics" by Bartolomeo Rafael Bialas is an innovative look at branding in the political context. This publication analyzes how to build a strong and credible political brand based on consumer psychology and anthropology.

• Innovative approach to political branding
• Analysis of the psychology of the political consumer
• Application of anthropology in brand building
• Tips on building an authentic brand
• Examples of successful branding strategies
• Clarity of political communication
• Consistency in fulfilling election promises

Bartolomeo Rafael Bialas combines areas such as branding, psychology and consumer anthropology, and politics, looking for a common ground and mechanisms of these seemingly separate worlds. The author uses comparisons and describes analogies, presenting an innovative view on the issue of brand in politics. This book is a must-read for anyone interested in political marketing, branding and electoral psychology.

This publication concerns an issue that has become important in recent decades both in the area of business in the broadest sense and in politics. Despite the fact that a lot has already been written about the brand during this time, Bartolomeo Rafael Bialas presents an innovative point of view, closely combining areas related to branding, psychology and consumer anthropology and politics. The author looks for a common ground and mechanisms of these seemingly separate worlds, using comparisons and describing analogies.

This book is an ideal source of knowledge for students of political science, marketing, social communication and for practitioners involved in building a political image. Thanks to it, you will understand how to effectively manage a brand in politics and how to build lasting relationships with voters. Discover the secrets of strategic brand management and achieve success in the world of politics!

Edition: Pages: 248, Format: 235x165 mm. Year of publication: 2024, cover: paperback. Publisher: ASPRA. Number of pages: 248. Cover: paperback. Format: 235x165 mm.