EXPERIENCE MARKETING IN THE CONSUMER AGE

In today's marketing world, mediocrity and banality are becoming the norm, leading to boredom and irritation among consumers. The effectiveness of such marketing is low, and companies focus on quick profits, neglecting customer needs. As a result, consumers who desire a full, flexible, and diverse life receive an offer that does not meet their expectations.

• New paradigm of marketing - experiences
• Influence on the senses, emotions, and intellect of consumers
• Customer as an active co-creator of value
• Innovative management methods
• Knowledge from psychology, sociology, and cultural anthropology
• Examples of leading companies such as Plantree hospitals and Disney theme parks
• Book for students of marketing, social communication, and psychology

The book "Experience Marketing" is a pioneering publication on the Polish market, showcasing a new standard of value offered to the customer. The authors analyze how knowledge from psychology, sociology, and cultural anthropology can be used in marketing to create unforgettable experiences for consumers. Examples of leading companies such as Plantree hospitals and Disney theme parks illustrate the great marketing change, which consists of treating the customer as an active co-creator of value.

The book is intended for students of marketing, social communication, and psychology, as well as practitioners engaged in advertising on a daily basis. They will find inspiration and tools to create effective marketing campaigns that engage consumers and build their loyalty. This publication is a valuable source of knowledge for anyone who wants to understand how experience marketing works and how to use it in practice.

Contemporary marketing must evolve to meet the demands of consumers who seek more than just products and services. They want to experience emotions, gain knowledge, and experience something unique. Experience marketing is the answer to these needs, and this book is an excellent guide to this new paradigm.

CeDeWu is a renowned publishing house specializing in publications in the fields of economics, management, and marketing. It offers a wide range of books and textbooks for students, teachers, and business practitioners. CeDeWu cares about the high quality of its publications and collaborates with the best authors from home and abroad. The publishing house has been present on the market for many years and enjoys the trust of its customers. Length: 2108 characters