HEALTHCARE SERVICES MARKETING

In today's world, where competition in the healthcare services market is increasing, medical knowledge and skills alone, even at the highest level, may not be enough to attract and retain patients. Doctors and medical facilities are looking for ways to stand out and build lasting relationships with their patients. This book is the answer to these needs, offering practical tips and marketing strategies to help you build a positive image and increase patient satisfaction.

• Building a positive image of a medical facility
• Effective communication with patients
• Attracting and retaining patients in a competitive environment
• Standing out from other medical facilities
• Increasing satisfaction of patients
• Practical tips and marketing strategies

The book "Healthcare Services Marketing" by Agnieszka Bukowska-Piestrzyńska is a compendium of knowledge for privately practicing physicians, managers of medical facilities, and medical students. Drawing on her experience, the author presents proven methods for building a personal brand for physicians and the image of a medical facility. This publication not only shows how to communicate effectively with patients, but also how to build lasting relationships based on trust and mutual respect.

In the book you will find numerous real-life examples, case studies and practical exercises to help you implement the knowledge gained in your daily practice. You will learn how to use social media, content marketing and other promotional tools to reach a wide range of potential patients. You will also learn how to deal with difficult situations and how to build a positive image in times of crisis.

CeDeWu, the publisher of this publication, is a renowned publishing house specializing in economic and business literature. Their publications are characterized by high substantive quality and a practical approach to the topics discussed. By choosing a CeDeWu book, you can be sure that you are receiving reliable and verified information that will help you succeed in your field.

Whether you are a physician in private practice, a manager of a medical facility, or a medical student, this book will provide you with valuable tips and inspiration to help you build a strong personal brand and the image of a medical facility. With it, you will gain a competitive edge and build lasting relationships with your patients, which will translate into the success of your business.