E-MARKETING. CONTEMPORARY TRENDS. STARTER PACK

Discover the world of e-marketing with the new edition of the bestseller! This book is an indispensable guide for anyone who wants to understand and harness the power of online marketing. Learn about the latest trends and strategies to help you succeed in the digital world. Whether you are an experienced marketer or just starting your e-marketing journey, this book will provide you with practical knowledge and inspiration to take action.

• Practical experience from experts in the interactive industry
• Contemporary trends in internet marketing
• Effective methods for implementing marketing campaigns
• Understanding of changes taking place on the Internet
• Ability to measure brand strength and potential
• Knowledge about building an e-commerce platform
• Utilization of omnichannel to reach customers

The authors of the book are recognized experts in the field of e-marketing who share their knowledge and experience. You will learn how to measure brand strength, build an effective e-commerce platform, use content marketing, care for customers online, and automate marketing. You will also learn about the formal and legal requirements you need to remember and ways to use Big Data to build a competitive advantage.

E-marketing is not just advertising, it is primarily about building relationships with customers and creating valuable content. The book will help you understand how to use social media, email marketing, and mobile marketing to achieve your business goals. You will also learn how to care for customers online and build brand loyalty.

Scientific Publishing House PWN is a guarantee of high quality and reliable knowledge. The book „E-marketing. Contemporary Trends” is a must-have for anyone who wants to stay up-to-date with the latest trends in internet marketing and succeed in the digital world. Get to know future customers and reach them where they spend their time – on the Internet!