EMPI2 - QUALIFICATIONS PGF.08: ADVERTISING - COMPREHENSIVE GUIDE

Discover the secrets of effective campaign management with the comprehensive eMPi2 guide! This manual is an invaluable aid for anyone wishing to deepen their knowledge in the field of marketing and advertising. Ideal for both students and practitioners who want to expand their skills and succeed in the dynamic world of advertising.

• Campaign planning and optimization - learn to manage advertising campaigns from A to Z.
• Consumer psychology - understand how psychology affects purchasing decisions.
• Legal and ethical aspects of advertising - act in accordance with the law and ethical principles.
• Practical exercises - consolidate your knowledge by solving authentic tasks.
• Comprehensive approach - from brand communication strategy to evaluating campaign effectiveness.
• Information management - learn how to effectively manage data in the campaign implementation process.

The eMPi2 guide is a practical guide that will take you step by step through all stages of creating and managing an effective advertising campaign. From creative thinking and strategic planning, to analyzing results and continuously optimizing activities. You will gain the knowledge necessary to create strategies, plan budgets, and analyze and optimize activities. This guide is an investment in your professional future that will help you succeed in the field of advertising.

Thanks to this guide, you will learn the methods and techniques of creative thinking in the process of creating advertising, deepen the psychology in advertising, as well as legal and ethical aspects. You will learn how to create a brand communication strategy, plan and sell advertising campaigns, as well as manage information and the campaign implementation process. You will also learn how to evaluate the effectiveness of an advertising campaign. Each chapter ends with exercises to help you consolidate your knowledge.

eMPi2 is a renowned publishing house that has been specializing in creating high-quality educational materials in the field of business and marketing for years. Their manuals are characterized by a comprehensive approach, practical exercises and up-to-date knowledge, which makes them an indispensable tool for anyone who wants to develop their professional skills.

The "eMPi2 - Qualifications PGF.08: Advertising - comprehensive guide" includes nine chapters that step by step guide you through the process of creating and managing an advertising campaign. It is an excellent read for all those who want to gain a solid theoretical foundation and practical skills in the field of advertising.