EMPLOYER BRANDING. A PRACTICAL GUIDE - EDYTA SANDER, MATEUSZ JABŁONOWSKI

In today's competitive business world, attracting and retaining valuable employees is crucial to the success of any organization. Employer branding is a strategy that allows you to build a positive image of the company as an employer, which translates into greater interest from candidates and loyalty of current employees. This practical guide is an invaluable source of knowledge for anyone who wants to effectively manage their company's image in the labor market.

• Practical tips on building an employer branding strategy
• Examples of successful employer branding campaigns
• Tools to monitor and measure the effects of EB activities
• Knowledge from industry experts
• Inspirations to create a unique employer image
• Methods to retain the best talents in the company
• Ways to build a positive organizational culture

This book is a compendium of knowledge about employer branding, which combines theory with practice. The authors, Edyta Sander and Mateusz Jabłonowski, share their rich experience in conducting EB projects for various companies. Thanks to their advice, the reader will learn how to build a strong employer brand step by step, which will attract the best candidates and retain them for longer.

The guide also includes numerous examples from the EB market, which were made available by twenty-eight experts. Thanks to them, you will see what effective employer branding activities look like in practice and what effects you can achieve with them. This book is not only a collection of theories, but above all a practical guide that will help you implement effective EB strategies in your company.

Regardless of whether you are just starting your adventure with employer branding or you already have experience in this field, this guide will be a valuable source of knowledge and inspiration for you. Thanks to it, you will learn how to build a positive image of the company as an employer, which will attract the best candidates and retain them for longer. Invest in the development of your company and reach for this practical guide today!

One Press / Helion is a renowned publishing house specializing in publications in the field of business, marketing and personal development. Their books are characterized by high quality content, a practical approach and topicality. By choosing publications from One Press / Helion, you can be sure that you are receiving knowledge from the best experts in the field.