FENDI. THE STORY OF A CULT FASHION HOUSE - LAIA FARRAN GRAVES

Discover the fascinating story of one of the most influential fashion houses in the world. This book takes the reader on a journey through decades of innovation, luxury and unparalleled style that have made Fendi a globally recognized brand. Discover the secrets of the success of this Italian fashion icon and be inspired by its extraordinary history.

• The history of the brand from a humble store to a global empire.
• Behind the scenes of the collaboration with Karl Lagerfeld, who changed the face of the brand.
• The influence on fashion and pop culture, from Italian film stars to contemporary celebrities.
• Unique designs and advertising campaigns that have gone down in history.
• The role of the Fendi family in building and developing the brand.
• The evolution of style and adaptation to changing trends.
• Inspirations and sources of creativity that drive the Fendi brand.

The book "Fendi. The Story of a Cult Fashion House" is a story of passion, determination and vision that allowed the Fendi brand to achieve the status of a legend. Since its founding in Rome in 1925 by Adele Casagrande and Edoardo Fendi, the company has constantly strived for perfection, combining traditional craftsmanship with modern design. As a result, Fendi has become synonymous with luxury, elegance and innovation.

In the 1960s, during the Italian economic boom, the Fendi brand gained even greater popularity, dressing famous Italian film stars such as Claudia Cardinale and Sophia Loren. However, the real revolution came in 1965, when the Fendi sisters made the bold decision to hire a young German designer - Karl Lagerfeld. His creativity and vision changed the face of the brand, introducing new trends and innovative solutions.

Laia Farran Graves in her book shows how Fendi has transformed from a family business into a global power, loved by celebrities and present in the film and music industry. Advertising campaigns and collaborations are as legendary as the brand's designs themselves. This book is a must-read for all lovers of fashion, design and history.

Learn about the history of a brand that constantly inspires and sets new trends in the fashion world. "Fendi. The Story of a Cult Fashion House" is a story of passion, determination and vision that allowed the Fendi brand to achieve the status of a legend. Discover the secrets of the success of this Italian fashion icon and be inspired by its extraordinary history.