GAMIFICATION: HOW TO WIN RESPONDENT ENGAGEMENT - ANNA GORĄCZKA, MICHAŁ PROTASJUK

In today's world, where consumer attention is invaluable, marketing research faces the challenge of how to effectively engage respondents. The book "Gamification. How to win respondent engagement" is a groundbreaking publication that opens new perspectives in this field. The authors, drawing on their extensive experience in conducting research projects using gamification, share practical tips and knowledge essential for any specialist in marketing research.

• Practical knowledge based on the authors' experience in research projects.
• An innovative approach to engaging respondents in marketing research.
• Essential reading for professionals in the research and marketing industry.
• Inspiration for students of sociology, marketing, and computer science.
• A guide to designing engaging qualitative and quantitative studies.
• Up-to-date research tools tailored to the challenges of the modern world.

Gamification, or the use of mechanisms known from games in non-game contexts, is becoming increasingly popular in marketing research. It allows for increased respondent engagement, improved quality of collected data, and more reliable results. This publication is an invitation to discuss and further develop gamification in research practice, opening new opportunities for researchers and marketers.

Wydawnictwo Naukowe PWN, known for its high-quality scientific and popular science publications, provides readers with a comprehensive guide to gamification in marketing research. The authors, Anna Gorączka and Michał Protasiuk, are recognized experts in the field of marketing research and gamification, combining theoretical knowledge with practical experience. As a result, the book is not only a valuable source of knowledge but also an inspiration for implementing innovative solutions in research practice.

The book "Gamification. How to win respondent engagement" is a must-read for anyone who wants to effectively engage respondents in marketing and consumer research. With it, you will gain the knowledge and skills necessary to design engaging qualitative and quantitative studies, using proven methods and techniques of gamification. See for yourself how gamification can transform your research and contribute to the success of your company.