INFLUENCER MARKETING STRATEGY - GORDON GLENISTER

In today's world, influencers play a key role in shaping opinions and consumer trends. Their authenticity and engagement attract millions of followers, making them a powerful tool in the hands of brands. This book is a comprehensive guide to the world of influencer marketing, which will help you understand how to use the potential of online creators to build a strong brand and increase sales.

• Practical tips on choosing the right influencers
• Negotiation strategies and building long-term relationships
• Methods for measuring the effectiveness of influencer marketing campaigns
• Case studies of successful campaigns of well-known brands
• Advice on how to avoid common mistakes and blunders
• Information on the latest trends in influencer marketing
• Tips for small and large companies

The book "Influencer Marketing Strategy" by Gordon Glenister is an invaluable source of knowledge for anyone who wants to effectively use influencer marketing in their business strategy. The author, based on his extensive experience, presents proven methods and tools that will allow you to succeed in this dynamically developing area of marketing. You will learn how to build authentic relationships with influencers, how to create engaging content and how to measure the real effects of your actions.

Learn about the successes of the biggest brands such as Este Lauder, Taylor Swift and IBM, which revolutionized their marketing strategies thanks to influencers. Discover how Taylor Swift turned her fans into loyal brand ambassadors, and IBM used its own employees as influencers, increasing the company's reach by hundreds of percent. This book is an inspiration and a practical guide that will help you achieve similar successes in your industry.

Wydawnictwo Naukowe PWN, known for its high-quality scientific and popular science publications, puts in your hands a book that combines theory and practice. "Influencer Marketing Strategy" is not only a collection of theoretical considerations, but above all a practical guide that will guide you step by step through the process of creating and implementing an effective influencer marketing strategy. Regardless of whether you are a small business owner or a marketer in a large corporation, this book will provide you with the necessary knowledge and tools to succeed in the world of influencer marketing.

Technical data:

Edition: 2025

Pages: 376

Format: 166x239 mm

Cover: paperback