CREATING CUSTOMER EXPERIENCES EDITION 2

Discover the key to success in today's business world! Customer centricity is a strategy that puts the customer's needs first, and this book is your guide to this approach. Learn how to build lasting customer relationships and increase loyalty, which translates into real profits for your company. In the globalized world of trade, customer care is the foundation for success.

• Understanding CX: Learn the definition and meaning of Customer Experience.
• Digital aspects of CX: Discover how technology affects customer experiences.
• Experience maps: Learn how to create maps that help you understand the customer's path.
• Artificial intelligence in CX: Find out how AI can improve interaction with customers.
• Experience design canvas: Use the tool to design digital experiences.
• Customer knowledge: Learn how to use customer data in the design of IT systems.

"Creating Customer Experiences" is a practical guide that will help you understand and implement a customer-centric strategy in your company. The authors, Artur Urbański and Lucyna Dziewa, share their knowledge and experience, presenting specific tools and techniques that you can apply immediately. The second edition of the book focuses on the digital aspects of CX, which makes it even more up-to-date and useful in today's business world.

This book is not just theory, but above all practical advice and examples that will help you understand how to build positive customer experiences at every stage of interaction with your company. You will learn how to use experience maps, the experience design canvas and artificial intelligence to improve the quality of customer service and increase customer loyalty. You will also learn how to use customer knowledge in the design of IT systems, which will allow you to better adapt your products and services to their needs.

In today's world, where competition is huge and customers have access to an unlimited number of offers, it is crucial to stand out from other companies. Customer centricity is a strategy that allows you to build lasting customer relationships, which translates into their loyalty and positive recommendations. Thanks to this book, you will learn how to implement this strategy in your company and achieve market success.

Helion is a renowned publishing house specializing in publications in the field of IT, business and personal development. For years, it has been providing readers with valuable and up-to-date information that helps them develop their skills and achieve success in their professional and personal lives. Helion books are written by experienced experts and practitioners, which guarantees high quality and usefulness of the presented content. By choosing Helion books, you choose knowledge and experience that will help you achieve your goals.