THE POWER OF PLATFORMS BEHIND THE FACADE OF GOOGLE, FACEBOOK... JAN KREFT

The book "The Power of Platforms Behind the Facade of Google, Facebook..." by Jan Kreft is a fascinating journey into the depths of the digital world, showing the mechanisms of control and addiction that these platforms exert on individuals, social groups, and even entire countries. It is an analysis of the algorithmization of everyday life, the feudal relations prevailing on the platforms, and the commodification of almost everything, from love to hate.

• In-depth analysis of the power of digital platforms
• Showing the mechanisms of addiction and control
• Description of the algorithmization of everyday life
• Analysis of feudal relations on platforms
• Critical look at the commodification of interpersonal relationships
• Debunking the myths of the founding companies of GAFA

The author, Professor Kreft, like a wanderer from Flammarion's engraving, sticks his head out of the earthly sphere to admire the orderly cosmos. His cool astronomer's eye sees behind the facade of the community a business network of connections, large and small circles of financial organizations in the digital universe. He is fascinated by debunking the founding myths of GAFA companies from Silicon Valley.

This book is not only a critique but also an attempt to understand the complexity of the digital world in which we live. Kreft delves behind the facade of information technology giants, analyzing the entire constellation of digital Web 2.0 companies. It is a must-read for anyone who wants to understand how modern digital platforms work and what consequences their ubiquity in our lives has.

Professor Kreft is one of the most important Polish explorers of this issue, delving to use his term behind the facade of not only the IT giants (BigTech) indicated in the titles, but also covering with review and analysis the entire constellation of digital Web 2.0 companies. This publication allows you to understand the functioning of platforms and their impact on society. It is a must-read for anyone who wants to consciously navigate the digital world.