THE DARK SIDE OF MARKETING - JAROSŁAW WOŹNICZKA

Discover the fascinating world of marketing from a completely different perspective. This book is not just a textbook, but above all an analysis of unethical and controversial market practices. Learn about the mechanisms of manipulation, fraud, and disinformation that influence consumer decisions and shape the modern market. Immerse yourself in the dark side of business and learn how to protect yourself from it.

• In-depth analysis of unethical marketing practices
• Wide range of topics from hiding research results to corruption
• Practical examples from real life
• Mechanisms and effects of unethical actions
• Reactions of buyers to manipulations
• Methods to counteract unfair practices
• Author: Jarosław Woźniczka

"The Dark Side of Marketing" is a monograph devoted to the exploration of unethical and controversial market practices. The author presents a catalog of actions that can be considered unfair, fraudulent, or manipulative, and which result in damage to buyers, competitors, the natural environment, and other stakeholders. This book is essential for anyone who wants to understand the full picture of modern marketing and learn to recognize and avoid unethical behavior.

In the book, you will find a detailed discussion of issues such as hiding marketing research results, falsifying them and misinforming buyers and the public, offering harmful or defective products, demanding unfair prices, price fixing, corruption in sales activities, discriminating against buyers, cheating through marketing communication, and manipulating by sellers. Each of these aspects has been precisely identified, explained, and presented along with the mechanisms, effects, and reactions of buyers.

The author also analyzes methods to counteract unethical practices, which makes this book not only a source of knowledge but also a practical tool for managers, marketers, and consumers. Thanks to it, you can learn to recognize threats and make informed decisions that protect against the negative effects of unfair market practices. "The Dark Side of Marketing" is a must-read for anyone who wants to act ethically and responsibly in the business world.

This book is a valuable source of knowledge for students, scientists, and marketing practitioners. Thanks to it, you can better understand the complexity of the modern market and learn to avoid traps that can lead to unethical behavior. Jarosław Woźniczka, the author of this monograph, is a recognized expert in the field of marketing, which guarantees a high level of content and the practical application of the presented content. This book is the key to understanding the dark corners of marketing and effectively dealing with them.