BUSINESS INTELLIGENCE JERZY SURMA

Discover the fascinating world of Business Intelligence with Jerzy Surma's book! This publication is a compendium of knowledge on building intelligent decision support systems, both in a research context and in practical business applications. Immerse yourself in the history of BI, understand its definition, and learn about the wide range of applications of this concept.

• In-depth analysis of the Business Intelligence concept
• Overview of applications in various business areas
• Discussion of the issues of data warehouses
• Detailed information on business analytics
• Application of BI tools to manage processes and company strategy
• Management of strategic information
• Data exploration and analysis of personal data

This book is the result of many years of experience of the author, who shares his knowledge on building intelligent decision support systems. Jerzy Surma presents the history of Business Intelligence, defines this concept, and provides an overview of the applications of this concept. He discusses in detail the issues of data warehouses, which are a fundamental element of the architecture of BI systems. Several chapters are devoted to business analytics, including the application of BI tools to manage business processes and company strategy. The author also addresses the management of strategic information, data exploration, and the analysis of personal data and its use in direct marketing. In conclusion, he presents a model showing the relationship between the applications of BI systems and the potential increase in the company's value.

The publication is supplemented by case studies on the functioning of a hypothetical chain of stores, lists of recommended readings, and addresses of websites. The author has also created a website with additional materials and a discussion forum. This book is aimed at students of economics and technical fields, postgraduate and doctoral students, lecturers, managers, consultants, advisors, and anyone interested in artificial intelligence.

Wydawnictwo Naukowe PWN is a renowned publisher that has been providing high-quality scientific and educational publications for years. Their books are characterized by reliability, timeliness, and a high level of content. By choosing a book from Wydawnictwo Naukowe PWN, you can be sure that you are receiving a reliable and valuable source of knowledge.