INTRODUCTION TO COMMUNICATION STUDIES - FISKE JOHN

Immerse yourself in the fascinating world of social communication with the book by John Fiske, one of the greatest authorities in the field. This work is a compendium of knowledge that will introduce you to the main theses and most important authors of communication theory, occupying a prominent place in the academic market. Discover diverse methods of analyzing examples of communication and descriptions of the theories that confirm them. Understand the cultural significance of messages that surround us every day, from television programs to photos in newspapers.

• Learn key communication theories
• Understand the cultural significance of messages
• Learn to analyze examples of communication
• Discover new perspectives in audience research
• Gain knowledge from an authority in the field of communication
• Immerse yourself in the world of communication theory
• Apply the acquired knowledge in practice

John Fiske, professor at the Department of Communication Arts at the University of Wisconsin-Madison in the USA, shares his rich experience as a teacher and lecturer who deals daily with both research and basic issues of communication theory. His book is not only a collection of theories, but also a practical guide that will help you understand the mechanisms governing social communication. With this book, you will discover how seemingly simple messages shape our perception of the world and influence our decisions.

This edition contains completely new materials on theories, methods, ideologies, as well as new applications of structuralism and audience research. It is the ideal reading for students and all those who are dealing with the problem of communication for the first time. Fiske presents complex issues in an accessible and understandable way, so that even beginners can benefit fully from it.

This book is not only an academic textbook, but also an inspiring read for anyone interested in social communication and the impact of the media on our lives. Thanks to it, you will understand how communication mechanisms work, how to analyze messages and how to consciously participate in the communication process. This is an essential read for anyone who wants to understand the world we live in.

We hand you a compendium of knowledge that will allow you to delve into the secrets of social communication and understand how messages shape our perception of the world. May this book be your guide on a fascinating journey through the world of communication theory!