THE DILEMMA OF DISRUPTIVE INNOVATION - JOSHUA GANS

The book "The Dilemma of Disruptive Innovation" by Joshua Gans is a fascinating analysis of the challenges faced by managers in the face of dynamic technological and market changes. The author, drawing on extensive experience and numerous case studies, presents tools and strategies that allow you to understand the essence of disruptive innovations and effectively respond to them. It is a must-read for every leader who wants to maintain the competitiveness of their company in the era of constant transformation.

• Understanding the essence of disruptive innovation
• Tools for analyzing sources of innovation
• Strategies for dealing with innovations
• Evidence of the possibility of managing disruptive innovations
• Cautious hope instead of unbridled fear
• Rebirth of the idea of disruptive innovation

Joshua Gans, an outstanding economist and business strategist, in his book refutes the myth of simple recipes for success in innovation management. Instead, he proposes an approach based on experimentation, adaptation and continuous learning. The author emphasizes that in a world full of breakthroughs, product development by trial and error is still an effective strategy. The chaos and doubts that accompany the innovation process can be dispelled by changing attitudes and taking control of the future of the business.

This book is not intended to bury the idea of disruptive innovation, but to help it be reborn and maintain its iconic status. Gans encourages managers to change their attitudes and take, at least to some extent, control of the future of their businesses. The author wants to turn unbridled fear into cautious hope, giving leaders the tools to effectively manage innovation.

Wydawnictwo Naukowe PWN, known for publishing high-quality scientific and popular science literature, provides readers with a valuable item that will certainly contribute to the development of knowledge and skills of managers. The book "The Dilemma of Disruptive Innovation" is not only a theoretical analysis, but above all a practical guide that will help leaders effectively navigate the world of dynamic changes and use the potential of innovation to build a lasting competitive advantage.

This book is ideal for managers, entrepreneurs, students and anyone interested in innovation and strategic management. Thanks to it, readers will gain the knowledge and skills necessary to effectively cope with the challenges posed by the modern business world. "The Dilemma of Disruptive Innovation" is an investment in the future that will certainly bring tangible benefits to anyone who wants to achieve success in the era of innovation.