CULTURE AS A SOURCE OF PROFIT? CONTRADICTIONS OF THE CREATIVE ECONOMY

Discover a fascinating analysis of the role of culture in the modern economy! Dr. Karol Franczak's book is a critical look at the inclusion of culture in the logic of economic growth and innovation. Consider how creativity, once the domain of art, becomes a tool for political and economic projects.

• Critical analysis of the impact of the creative economy on culture
• Study of the role of culture in the context of Polish economic transformations
• Discourse analysis on the creative economy in media and science
• Reflection on the modernization narrative and its impact on culture
• Question about the meaning of the rhetoric of creativity in Poland
• Identification of interpretation schemes and their consequences
• Considerations on the role of symbolic elites in promoting creativity

The book "Culture as a Source of Profit? Contradictions of the Creative Economy" is a publication that encourages reflection on modern capitalism and the role of culture in society. The author analyzes how culture in Poland has been included in the logic of economic growth, losing its autonomy and critical function. Creativity and innovation, once the domains of artistic creation, have become elements of political and economic projects, and at the same time tools of domination. The starting point is the question of the meaning and function of the rhetoric of creativity in the context of Polish economic and social transformations of the last fifteen years and the role of symbolic elites in its dissemination.

In the empirical part, based on the analysis of framing and elements of discourse analysis, the author reconstructs the ways of talking about the creative economy present in scientific, advisory and media texts, identifying the dominant interpretation schemes and their political, ideological and practical consequences. The analyzes serve to reflect on how the modernization narrative referring to the idea of creative industries organizes collective ideas about development, the future and the role of culture in modern capitalism. The author writes: The main task of culture is to move Polish society from the industrial era to the next stage of modernity, built on the ideas of the knowledge economy, creative industries, cognitive capitalism, talent management or lifelong learning.

The book addresses the socially current problem of including culture in this widespread and long-legitimate development discourse, in which the idea of a role of culture subservient to the economy and the invalidation of thinking about it as a source of social criticism has gained the sanction of apparent obviousness. It is a must-read for anyone interested in the impact of economics on culture and art. Published by Sedno Publishing House in 2025, it has 304 pages and a format of 209x153 mm. The paperback cover ensures comfortable reading and durability.