MARKETING OF A POLITICAL PRODUCT - KAROL ZAJDOWSKI

Are you wondering how politics connects with marketing? Are marketing techniques applicable in the world of politics? This book is a comparative analysis of political and economic marketing that answers these questions. Discover how a political product relates to a classic economic product and what marketing tools can be effectively used to promote ideas and candidates.

• Comparative analysis of political and economic marketing
• Determining the limits of using marketing in politics
• Indicating similarities and differences between economic and political products
• Universal methods and marketing tools for politicians
• Practical tools for promoting a political product
• Professional election campaigns

The author analyzes whether a political product is similar to an economic product enough to justify the use of marketing techniques in politics. He posits that a political product is similar to a product from the goods and services market, which allows solving the problem of the scope of marketing opportunities in politics. The aim of the work is to organize the conceptual grid related to political marketing and indicate the place of the political product.

The book defines the limits of the possibilities of using marketing techniques in politics, showing the similarities and differences between economic and political products. Adopting the product as a basic marketing category allows you to capture any other similarities and differences in areas such as product communication, branding, relationship marketing, product life cycle and positioning.

The publication provides electoral candidates, politicians, parties, staffs, advisors and analysts of the political scene with ready-made, universal methods and marketing tools that can be effectively used to promote the political product. The creation and delivery of practical tools will influence their dissemination and enable their wider application by candidates and political parties in professionally conducted campaigns.

Elipsa Dom Wydawniczy is a renowned publishing house specializing in scientific and educational publications. Their books are characterized by high substantive quality and careful editorial development, which makes them a valuable source of knowledge for students, scientists and practitioners from various fields.