MUSLIM CONSUMER CULTURE - KATARZYNA GÓRAK-SOSNOWSKA

The book "Muslim Consumer Culture" by Katarzyna Górak-Sosnowska is a fascinating journey into the world of changing customs and the adaptation of Western patterns by Muslim communities. The author analyzes how global trends influence the shaping of Muslim consumer culture, while preserving its unique character and values.

• In-depth analysis of the development of Muslim consumer culture
• References to Muslim countries and the West
• Discussion of mass culture products with a Muslim character
• Examples of fashion, halal food, music and computer programs
• Explanation of how Muslims participate in global culture
• Indication of the expression of religious and social values

The book shows how Muslims, under the influence of globalization, adopt Western cultural patterns without giving up their own religious identity and customs. In the last decade, we have observed a dynamic development of Muslim consumer culture, which is related to migration and the growing presence of Muslims in the West. This culture is characterized on the one hand by the decreasing influence of tradition and on the other hand by opposition to the negative image of Islam.

The author discusses various products of mass culture, which, drawing on Western consumption patterns, retain their Muslim character. These include fashion (including hijabs and T-shirts), Barbie-type dolls, soft drinks, halal food, music (hip-hop, heavy metal and punk rock), computer programs and games, fiction, and banking. Thanks to these products, Muslims, especially young people, can participate in global culture on their own terms, expressing their religious, social and political values.

Katarzyna Górak-Sosnowska is an assistant professor at the Department of Sociology of the Warsaw School of Economics and at the Department of Arabic and Islamic Studies of the University of Warsaw. Her research focuses on the socio-economic problems of the Arab world and Muslim communities in the West. The author has published numerous scientific papers, including "The Arab World in the Face of Globalization" and "Perspectives of the Arab World in the Context of the Millennium Development Goals".

The book "Muslim Consumer Culture" is a must-read for anyone interested in understanding contemporary cultural and social changes in the Muslim world. It allows us to look at Muslims not only as a separate community, but also as active participants in global culture who creatively adapt and transform Western consumption patterns.