SOCIAL COMMUNICATION AND PROMOTION OF IDEAS IN THE CATHOLIC CHURCH

Discover a fascinating monograph that analyzes the role of social communication and media in the activities of the Catholic Church in Poland. Immerse yourself in interdisciplinary research that presents the ethical and pragmatic dimension of public relations in the context of universal values. Learn about communication strategies that build community and promote Christian values.

• Ethical dimension of public relations in the Church
• Dialogue with the social environment, especially with young people
• Communication management in crisis situations
• Tools and strategies of Church communication
• Building community and promoting Christian values
• Role of the media in evangelization and shaping media awareness
• Compendium of theoretical and practical knowledge

The monograph by Klaudia Cymanow-Sosin is a unique compendium of theoretical and practical knowledge for researchers of social communication, media scholars, as well as practitioners involved in public relations and the promotion of values in the Church. The publication emphasizes the need for a dialogue based on truth, honesty and openness, which is crucial in building trust and credibility in society.

The book analyzes the communication tools and strategies used by the Church, such as media relations, corporate identity, lobbying or event marketing, which allows to show the complexity and effectiveness of these activities in building community and promoting Christian values. Significant emphasis is placed on the need for a dialogue based on truth, honesty and openness, as well as the role of the media in evangelization and shaping media awareness.

An example of the analyzed activities is the organization of World Youth Days, which is an excellent illustration of communication management in crisis situations and building a positive image of the Church on the international stage. The author analyzes how the Church uses social media and other communication channels to reach young people and promote Christian values in an attractive and understandable way.

The publication is a valuable source of knowledge for all those interested in the role of social communication in shaping society and promoting ethical and moral values. It is a must-read for students, researchers and practitioners who want to understand how the Catholic Church uses media and other communication tools to build community and promote its values. This monograph offers a unique insight into the activities of the Church in Poland from the perspective of media personalism and universal values, which makes it extremely valuable and inspiring.

Specification: Pages: 188, Format: 238x172 mm, Year of publication: 2025, Binding: hardcover, Publisher: Pontifical University of John Paul II in Krakow.