IMAGE COMMUNICATION E-PUBLIC RELATIONS

In today's world, where internet access is widespread, effectively reaching the customer and presenting the company is a key element of success. Tymon Smektała's book is a practical guide to modern tools and strategies that will help you build a strong image on the web.

• Theoretical knowledge in the field of E-Public Relations
• Using modern tools for E-marketing activities
• Practical tips on image communication
• Understanding E-advertising and E-design
• Analysis of lifestyles in the marketing context

The book "Image Communication E-Public Relations" is a compendium for anyone who wants to effectively build their company's image on the internet. The author, Tymon Smektała, shares his experience and presents proven methods for using modern tools for E-PR, E-Marketing and E-Design. With this book, you will acquire theoretical foundations as well as practical skills that will allow you to stand out from the competition and reach a wide audience.

This publication is a valuable source of information for students of marketing, PR, communication as well as for entrepreneurs and specialists who want to develop their competences in the field of image communication. The book covers a wide range of topics, from communication theory to the practical application of internet tools such as social media, blogs, websites and other online platforms. The author also analyzes the impact of lifestyles on consumer preferences and presents marketing strategies that take these aspects into account.

In addition, the book contains numerous examples and case studies that illustrate successful E-PR and E-marketing activities. Thanks to them, the reader can better understand the discussed issues and apply them in practice. The author also emphasizes the role of ethics in image communication and points to the need to build relationships with customers based on trust and transparency.

The 2015 edition, with 196 pages in 14.5x20 cm format, published by AS Company, is a must-read for anyone who wants to understand and use the potential of the internet to build a strong image of their company. Discover the secrets of effective image communication and gain a competitive advantage in the online world!