INTERNATIONALIZATION OF FIRMS - PERSPECTIVE OF INTERNATIONAL ENTREPRENEURSHIP

Discover the fascinating world of internationalization of firms from the perspective of international entrepreneurship. This unique monograph by Krzysztof Wach is an invaluable source of knowledge for students, researchers, and business practitioners. Immerse yourself in the analysis of the expansion processes of companies into foreign markets and understand the key aspects that determine success in the global economy. Learn about a unique approach that combines internationalization with entrepreneurship, offering a fresh perspective on the challenges and opportunities of modern business.

• Comprehensive analysis of the internationalization of firms
• Perspective of entrepreneurship international
• Practical tips for managers and entrepreneurs
• Case studies of companies operating in foreign markets
• Current trends in the global economy
• Invaluable source of knowledge for students and researchers
• Original approach that combines internationalization with entrepreneurship

Krzysztof Wach's monograph is an extremely important study that addresses the issue of the internationalization of firms. Despite the extensive literature on this subject, this issue is rarely discussed in the context of international entrepreneurship. This is the element that distinguishes the reviewed book on the publishing market, giving it originality, timeliness, and practical relevance. This book can be extremely useful for students of economics and management, researchers exploring the issues discussed, as well as managers and their companies operating in foreign markets or just planning to start this type of activity.

The book offers an in-depth analysis of internationalization processes, taking into account the specifics of various industries and markets. The author presents numerous case studies that illustrate the practical aspects of companies' expansion into foreign markets. The reader will also find valuable tips on internationalization strategies, risk management, and building a competitive advantage in the global economy. This monograph is an invaluable source of knowledge for anyone who wants to understand and operate effectively in the world of international business.

PWN Publishing House, known for its high-quality scientific publications, guarantees the reliability and professionalism of the presented content. The book was published in 2020 and has 240 pages. Its format (232x165 mm) makes it handy and convenient to read. The paperback binding ensures durability and an aesthetic appearance. This monograph is a must-read for anyone interested in the internationalization of firms and international entrepreneurship.