CUSTOMER LOYALTY - WIESŁAW URBAN, DARIUSZ SIEMIENIAKO

The book "Customer Loyalty" by Wiesław Urban and Dariusz Siemieniako is a compendium of knowledge for students of economics, management and marketing, as well as business practitioners. This publication is a comprehensive source of information on consumer behavior, building loyalty programs and the concept of individual marketing. Based on the latest research and examples from the market, the authors present a systematic knowledge of customer loyalty, its types, regularities and conditions.

• Comprehensive knowledge of customer loyalty
• Practical examples of applications in business
• Systematic knowledge theoretical and empirical
• Analysis of behavior of consumers
• Building programs customer loyalty
• Concepts of marketing individual
• For students and practitioners

This book is an invaluable source of knowledge for students of economics, management and marketing who want to delve into the secrets of customer loyalty. As a result, they will acquire a solid theoretical foundation and practical skills that will enable them to effectively shape marketing strategies and loyalty programs in their future professional activities. This publication is also useful for practitioners who want to improve their activities in the area of building lasting customer relationships.

The authors, Wiesław Urban and Dariusz Siemieniako, are recognized experts in the field of marketing and management who have been dealing with the issue of customer loyalty for years. Their rich experience and knowledge guarantee the high quality of the publication. This book is the result of years of research and analysis, which are supported by numerous examples from the market. As a result, the reader receives comprehensive and up-to-date information on customer loyalty.

The book contains a detailed discussion of the types of loyalty, the factors influencing customer loyalty, and the methods for measuring loyalty. The authors also present numerous examples of loyalty programs used in various industries. As a result, the reader can familiarize themselves with various solutions and choose the ones that best suit their needs. This publication is an invaluable source of knowledge for all those who want to understand and use the potential of customer loyalty.