MEDIA CONVERGENCE. EVOLUTION OF MEDIA AND SOCIAL CHANGE - MACIEJ MROZOWSKI

Discover a fascinating journey through the world of media and its evolution in the original textbook by Prof. Maciej Mrozowski. This book is not just a collection of theories, but also a systematic look at the changes taking place in network communication. Immerse yourself in the analysis of the transition from mass media to digital media and understand how technology affects our nature and adaptive needs.

• Complete overview of media studies theories
• Analysis of the evolution of media from analog to digital
• Understanding the impact of technology on human nature
• Diachronic and synchronic view of the media
• Evolution theory as a tool for explaining change
• For students, doctoral students and researchers dealing with media

This book connects the past with the present, proving that the transition from analog to digital media is not a break in continuity. Although there has been a profound leap in the field of communication techniques, human nature has not changed in recent decades. We are therefore dealing with an accelerated and intensified evolutionary process that presents humans with new challenges, threats, opportunities and possibilities, but does not change their nature and basic adaptive needs.

The textbook takes the form of an ordered exposition on a diachronic (from past to present and future) and synchronic (means, institutions, worldviews, recipients) axis, the bond of which is the general theory of evolution as an auxiliary tool to help explain the evolution of media and communication from the perspective of basic human adaptive problems, and not a dominant doctrine. It is an ideal read for students, doctoral students and young researchers who are in some way involved in media, the Internet, social communication (public relations, advertising, promotion).

The PWN Scientific Publishing House presents an original textbook that is an invaluable source of knowledge for anyone interested in media and social communication. This book is the result of years of research and analysis by Prof. Maciej Mrozowski, who presents complex issues related to the evolution of media in an accessible way. Thanks to this book, you will understand how media affects our lives and how it changes with technological progress.

The book has 664 pages, a format of 242x171 mm and was published in 2019 in paperback. It is a must-read for anyone who wants to deepen their knowledge of media and social communication. Don't wait, order today and broaden your horizons!