QUANTITATIVE METHODS IN MARKETING RESEARCH

The book "Quantitative Methods in Marketing Research" by Małgorzata Roszkiewicz is a compendium of knowledge for anyone who wants to delve into the secrets of data analysis in marketing. This publication is an invaluable aid for both students and practitioners, offering a comprehensive look at research methodologies and statistical techniques. Thanks to numerous examples, the reader has the opportunity to understand how to formulate research tasks and apply specific analytical methods to solve them. It is an indispensable tool in the work of every market researcher.

• Synthetic presentation of the methodology of quantitative marketing research
• Numerous examples showing the formulation of research tasks
• Application of specific analytical methods to solve problems
• Practical tips for students and marketing practitioners
• Comprehensive look at statistical data analysis techniques
• PWN Publishing House guarantees high-quality content
• Ideal book for those who want to expand their knowledge in the field of marketing research

This book is the result of many years of research and experience of the author, who shares her knowledge with readers in an accessible way. Małgorzata Roszkiewicz, as an expert in the field of marketing research, presents quantitative methods in a way that is understandable even for people who are just starting their adventure with this topic. This publication is a solid foundation for further development in the field of data analysis and market research.

PWN Publishing House, known for its care for the quality of published content, has ensured that the book is not only substantive but also aesthetically pleasing. The paperback cover, the 240x170 mm format, and the careful graphic design make reading this book a real pleasure. This book will surely find its place in the library of anyone who values reliable knowledge and practical tips.

Thanks to this book, the reader will acquire the skills necessary to conduct effective marketing research, analyze data, and draw accurate conclusions. It is an investment in professional and personal development that will surely bring tangible benefits. Whether you are a student, market researcher, or marketing practitioner, this book will help you succeed in your field.