COMPENDIUM OF KNOWLEDGE ABOUT FAIRS AND EXHIBITIONS - MARCIN GĘBAROWSKI

Discover a comprehensive source of knowledge about fairs and exhibitions, created by an expert in the field of exhibition, Marcin Gębarowski. This unique publication, the first of its kind on the Polish market, offers an in-depth look at contemporary exhibition events, their use in marketing, and trade fair education.

• Over 500 keywords crucial to understanding the essence of fairs and exhibitions
• Comprehensive approach to current knowledge about exhibition
• Practical examples of applying knowledge in marketing activities
• Analysis of the impact of cyberspace on exhibition events
• Explanation of new concepts not yet present in Polish literature
• Discussion of legal and ethical conditions of exhibition activity
• Characteristics of trends in stand construction and trade fair structures

This book is the result of the passion and many years of experience of the author, who for over two decades participated in dozens of fairs in Poland and abroad, conducted hundreds of conversations with exhibitors and organizers, and watched thousands of trade fair presentations. His goal was to create a compendium that would bring the topic of fairs closer to everyone interested in expanding their knowledge in the field of exhibition, both academics, students, and practitioners.

The publication contains descriptions of concepts and examples relating to broadly understood exhibition, from terms traditionally associated with fairs, to those referring to the current conditions of exhibition events, including the impact of the development of cyberspace. The study also includes explanations of new concepts that have not yet appeared in Polish literature on fairs, terms referring to the history of fairs and exhibitions, legal and ethical conditions of exhibition activity, and phenomena that are currently the most important challenges of the trade fair industry.

Readers will also find keywords related to the construction of stands, get acquainted with the characteristics of the most important trends in exhibition, and get to know the leading trade fair operators in Poland and numerous industry organizations integrating the exhibition sector at various levels. In addition to references to fairs, terms related to economic exhibitions and world exhibitions are also included. The book will certainly be appreciated by practitioners, as it will allow them to systematize their knowledge and find inspiration.

The Polish Economic Publishing House presents this publication as a key source of knowledge for anyone who wants to explore the secrets of the world of fairs and exhibitions. Regardless of whether you are a student, researcher, or practitioner, this book will provide you with the necessary information and inspiration for effective action in the exhibition industry. Format 162x243 mm, 324 pages, paperback, year of publication 2024.