POLITICAL MARKETING - MECHANISMS OF GAINING POWER

Discover the fascinating world of political marketing, where theory meets practice and election campaigns become an arena for strategic action. This book is the key to understanding how power is gained in today's political world. Learn the techniques and methods that shape voters' attitudes and determine election results.

• Analysis of presidential campaigns in the USA and Poland
• Connection of theory of political marketing with practice
• Overview of techniques and methods used in election campaigns
• Shaping voters' attitudes and winning their votes
• Useful for students, specialists and politicians
• Understanding the mechanisms of electoral competition
• Fascinating phenomenon of political marketing

The book "Political Marketing" by Marek Mazur is a comprehensive study that analyzes the mechanisms of gaining power in modern election campaigns. The author presents political marketing as an element of political communication, based on examples of presidential campaigns in the USA and Poland. This combination of theory and practice makes the book a valuable source of knowledge for both students and practitioners.

The basic value of this publication is its interdisciplinary nature. It combines knowledge from the fields of marketing, political science and social communication, offering the reader a comprehensive picture of modern political competition. This book serves as an academic textbook, but also as a practical guide to the techniques and methods used in election campaigns.

Thanks to this book, you will understand how to shape voters' attitudes and win their votes. You will learn the techniques of persuasion, image building and communication that are essential in every election campaign. Whether you are a student, marketing specialist, politician or simply a person interested in the mechanisms of electoral competition, this book will surely interest you and provide valuable information.

The book has 358 pages, the format 168x242 mm and was published in 2014 by PWN in paperback. It is a solid and comprehensive study that will surely satisfy the curiosity of anyone interested in political marketing and the mechanisms of gaining power.