WHAT THEY DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL

Discover the secrets of success in business that are not discussed at prestigious universities. This book is a collection of practical advice from a legendary businessman who built a global organization with multimillion-dollar revenues. Learn the secrets of effective management, negotiation, and building lasting business relationships.

• Practical advice from an experienced entrepreneur
• Secrets of effective management and negotiation
• Building lasting business relationships
• Avoiding mistakes made by others
• Strengthening your position in the market
• Reading people and gaining an advantage
• Business development and staying in the game

Mark H. McCormack, a pioneer of sports marketing, shares his wealth of experience, offering a unique perspective on the business world. His advice is based on real situations and challenges he faced while building his empire. This is not a book full of theories, but a collection of rules that govern the real world of business, where decisions must be made quickly and large sums of money and reputation are at stake.

This book is a must-read for managers, leaders, and entrepreneurs who want to achieve more and strengthen their position in the market. You will find practical and proven methods from the front lines of business. You will learn how to read people, make a good impression, and gain an advantage in negotiations. You will learn how to build lasting, valuable business relationships that are the foundation of success in any industry.

Discover how to effectively grow your business and stay in the game for many years. This book is a compendium of knowledge for anyone who wants to succeed in business and build a lasting, thriving company. Whether it's closing a deal, motivating a team, or negotiating one-on-one, interpersonal relationships are the key to success.

Technical parameters:

Publisher: Literanova, 2025

Pages: 352

Format: 244x160 mm

Cover: hardcover