FASHION MARKETING: STRATEGY AND PROMOTION

Discover the fascinating world of marketing in the fashion industry! This book is the perfect guide for anyone who wants to understand how to build strong brands and effectively promote products in the fashion world. Learn the key principles and strategies that will allow you to succeed in this dynamic and demanding industry.

• Practical guide to marketing and branding in fashion.
• Key theoretical concepts explained in an accessible way.
• Global and retail perspective from haute couture to mass production.
• Marketing tools from fashion fairs to online strategies.
• The role of marketing in strategic decisions and creative processes.
• A system that combines commercial goals with corporate values and consumer needs.

The book "Fashion Marketing: Strategy and Promotion" is a compendium of knowledge for anyone who wants to understand how marketing works in the fashion industry. Based on many years of experience, the authors present proven strategies and practical tips that can be applied in various areas of business – from creating a customer profile to building a brand identity. You will learn how to use the tools available in the arsenal of a modern marketer to effectively promote products and build lasting relationships with customers.

Marketing and branding play a key role in the fashion industry, influencing strategic decisions and the creative process. This book combines theory and practice, showing how marketing becomes a bridge between the intangible in fashion and the concrete reality of business. Thanks to this, you will understand how to build strong brands and create effective promotional campaigns that will attract customers' attention and increase sales.

Regardless of whether you are a marketing student, a fashion designer, or an entrepreneur, this book will provide you with the necessary knowledge and inspiration to act. Discover the secrets of effective marketing in the fashion industry and gain a competitive advantage in the market. With this book, you will understand how to build strong brands, promote products and create lasting relationships with customers, which is the key to success in today's fashion world.

The authors explain key theoretical concepts and show how they can be used on a global scale and in retail, from haute couture to mass production. The book discusses all the tools available to modern marketers, from attending fashion fairs to viral marketing and online strategies.

CARUNO-2025-12-03-11:49:54 cu