MARKETING IN THE HOTEL INDUSTRY - HANDBOOK

Discover the world of marketing in the hotel industry with this comprehensive handbook! Ideal for students of the hotel management technician profession, this handbook offers practical knowledge and skills necessary for success in the dynamic world of hospitality. Become an expert in selecting hotel offers, promoting services, and planning effective marketing activities.

• Selection of hotel offers according to guests' needs
• Promotion tools for hotel services
• Planning and undertaking marketing activities
• Principles and tools of marketing
• Techniques for analyzing the hotel services market
• Competition analysis in the hotel industry
• Examples and exercises for practical application of theory

The handbook presents knowledge on selecting hotel offers according to guests' needs, using promotion tools for hotel services, and planning and undertaking marketing activities. It also provides information on the principles and tools of marketing, techniques for analyzing the hotel services market, and competition. The theoretical knowledge is supported by numerous examples, exercises, and illustrations that show ways to practically apply the theory. With it, you will gain comprehensive knowledge of marketing in the hotel industry.

This handbook expands information on the principles and tools of marketing, techniques for analyzing the hotel services market, and analyzing competition. The theoretical knowledge is supported by numerous examples, exercises, and illustrations that show ways to practically apply the knowledge. Ideal for both students and professionals who want to deepen their knowledge of hotel marketing. Gain a competitive advantage with the practical tips and analyzes in this handbook.

Whether you are just starting your adventure with the hotel industry or are an experienced professional, this handbook will provide you with valuable tips and tools to operate effectively in the industry. Learn to analyze the market, identify customer needs, and create attractive offers that attract guests to your hotel. Become an expert in hotel marketing and achieve success in this dynamic industry!