MEDIA AND PRO-SPORT ATTITUDES OF ACADEMIC YOUTH

In today's world, where technology and digital media play a key role in the lives of young people, understanding their impact on pro-sport attitudes is becoming increasingly important. The book "Media and pro-sport attitudes of academic youth" is an attempt to analyze this phenomenon, and is addressed to all those interested in sports, media and the impact of technology on society. This publication is a valuable source of knowledge for media scholars, sports researchers and people who want to understand how the digital revolution shapes the attitudes of young people towards physical activity.

• Analysis of the impact of media on the pro-sport attitudes of academic youth
• Examination of the role of the Internet as a competitor and tool for promoting physical activity
• Assessment of the importance of the SARS-CoV-19 epidemic on the development of academic sports in the media space
• Review by Prof. UAM Dr. habil. Szymon Ossowski highlighting the value of the publication
• Practical tips for people interested in academic sports and its promotion in the media
• Current research on the consumption of media content by students
• Understanding the digital revolution and its impact on the habits of physical activity

This book, prepared by authors from the circle of digital emigrants, is an attempt to understand how the digital revolution has changed the media, and whether and to what extent they can influence the shaping of attitudes and habits of taking physical activity in the age group of consumers of media content. The authors aim to determine the impact of the media on the attitudes and behaviors of recipients, taking into account the widespread belief that the Internet is the main competitor for spending free time in a physically active way.

The research area chosen by the authors - the relationship between media and the physical activity of students and their interest in sports, in the context of dynamically changing forms and platforms of content consumption - is particularly important and current in the context of the current SARS-CoV-19 epidemic. The importance of this event for the development of academic sports in the media space has been taken into account in this publication and subjected to in-depth analysis. This book is a valuable source of knowledge for all those interested in academic sports, its place in modern media, and the importance of new media and the technological revolution in shaping pro-sport attitudes among students.

From the publishing review by Prof. UAM Dr. habil. Szymon Ossowski, it appears that the book can be confidently recommended not only to media scholars, sports researchers and scientists from other social sciences, but also to all those interested in academic sports, its place in modern media, and the importance of new media and the technological revolution in shaping pro-sport attitudes among students. This publication provides a comprehensive and up-to-date look at the relationship between media and sports in the context of academic youth.

The Scientific Publishing House FNCE hands over to readers a publication that will certainly contribute to a better understanding of the impact of media on the pro-sport attitudes of academic youth. This book, with 362 pages, hardcover and in the format of 243x175 mm, is a valuable contribution to the development of knowledge about sports, media and society. Year of publication 2021.