THREE RULES: HOW EXCEPTIONAL COMPANIES THINK

Are you wondering what connects companies that achieve above-average results? Do you want to learn how to skillfully lead your company to success? This book will reveal three exceptional rules that will change your perspective on business.

• High quality is more important than low price.
• Revenue is more important than cost.
• There are no other rules.

"The basis of research on unique companies is the natural interest in size. Unfortunately, such studies do not always lead to important conclusions. Explanations for the ups and downs of companies that achieve the best results are often limited to presenting a collection of improbable and unrepeatable events. The result is often little more than an interesting biography of a company that does not allow for important generalizations."

To go beyond a pleasant story, it is necessary to isolate the influence of specific actions of a company on its results from other significant factors, such as the structure of the industry, the pace and nature of technological changes, the unpredictability of the regulatory environment, global phenomena, etc., or even blind luck. All of this makes up the so-called system noise. We need to find out how to filter it out if we want to hear among them the signal (sometimes very weak) caused by the actions of companies that actually influence their results. With this goal in mind, in our search for factors driving better, long-term results, we started from a completely different assumption: that what determines spectacular success is not obvious at all.

This book is a collection of thoughts and analyses that will help you understand what really matters in business. The authors, based on in-depth research, provide practical tips that you can apply in your company today. Learn how to make strategic decisions and build a sustainable competitive advantage.

Are you ready for a change? Do you want to know the secrets of companies that achieve success? Reach for this book and discover three rules that will change your approach to business.