MARKETING ANALYTICS - MIKE GRIGSBY

Discover the world of effective marketing analytics with Mike Grigsby's handbook. This book is the key to understanding how to use statistics, models, and big data to optimize your marketing activities. Ideal for practitioners, business analysts, and marketing managers who want to measure and improve the results of their campaigns.

• Current techniques and analytical tools
• Practical application of analytical models
• Effective methods for data segmentation
• Optimization of marketing campaigns
• Forecasting demand
• Creating customer lists for targeting purposes
• Customer satisfaction survey

"Marketing Analytics" is not just a collection of theories, but above all a practical guide that will help you implement marketing analytics in your company. You will learn how to analyze data, identify trends, and make better business decisions. The book contains an invaluable collection of tools for implementing consumer-focused analytical initiatives in marketing departments. It goes beyond the theoretical aspect and helps practitioners use marketing analytics to better understand consumer behavior and identify new business opportunities.

Mike Grigsby, the author of the book, is an experienced analyst and marketing consultant who has been helping companies optimize their marketing activities for years. Based on simple and clear examples, Grigsby shows how to conduct data analysis and what role it plays in achieving the goals of the marketing department and the entire organization. With this book, you will gain the knowledge and skills that will allow you to become an effective marketing analyst.

In times when marketing is becoming more and more complex, this book offers a collection of tools and the necessary mathematical foundations for their application. The publication is primarily intended for practitioners. The target group of this book are business analysts whose task is to create customer lists for targeting purposes, as well as managers who manage a marketing campaign and need to know which promotion was the most effective. It is also a valuable read for marketers whose responsibilities include writing off a selected customer segment in order to achieve efficiency. The book should also be reached for by people responsible for market research who need to design and conduct a customer satisfaction survey, as well as price analysts who are responsible for determining the optimal product price.

Technical data:

Edition: Pages: 270, Format: 234x169 mm

Year: Year of publication: 2019, binding: paperback

Publisher: Scientific Publishing House PWN

Number of pages: 270

Binding: paperback

Format: 234x169 mm