THE POWER OF IMMERSION. HOW TO DESIGN EXPERIENCES THAT ENGAGE, ARE MEMORABLE, AND BUILD LOYALTY

Have you ever wondered why we cry at movies whose endings we know by heart? Why some commercials grab our attention while we skip others without hesitation? Why some moments stay with us for years, while most fade into oblivion? The book "The Power of Immersion" is the key to understanding how to create experiences that truly move people.

• Discover the secrets of creating unforgettable experiences.
• Learn the scientific basis of engaging the brain and heart.
• Find out how to design commercials, training sessions, and lessons that are memorable.
• Gain knowledge about what makes content unforgettable and attracts people.
• Learn how to build loyalty among customers who want to return and recommend you to others.
• Turn everyday life into a series of moments that truly bring happiness.

Paul J. Zak, a distinguished neurobiologist who has advised governments and Fortune 500 giants, shares his knowledge and experience to help you create experiences that people crave and that change lives. It's not a matter of magic or the talent of the chosen few. It's a science that allows you to measure what truly moves our brain and heart. With this book, you will stop guessing what works on people, and you will consciously create experiences that captivate and stay in the heart – in marketing, education, business, and life.

The PWN Scientific Publishing House presents a publication that is a guide for anyone who wants to stop guessing what works on people and consciously create experiences that captivate and stay in the heart. Whether you are involved in marketing, education, business, or simply want to make your life more fulfilling, this book will provide you with the tools and inspiration to achieve your goals. Discover how to turn ordinary moments into extraordinary experiences that will stay with you forever.

The book "The Power of Immersion" is not just a collection of theories, but above all a practical guide that shows step by step how to apply the principles of immersion in various areas of life. The author shares specific examples and case studies that illustrate how companies and organizations around the world use immersion to build strong relationships with customers, create engaging marketing campaigns, and design innovative products and services. With this book, you will gain knowledge and skills that will allow you to stand out from the competition and achieve success in every field.

Technical data:

Edition: 2025

Pages: 220

Format: 204x149 mm

Binding: paperback

Publisher: PWN Scientific Publishing House