BUSINESS MODELS ON THE INTERNET

Discover the fascinating world of e-business with this unique publication that analyzes business models on the Internet using specific companies as examples. Learn how startups and giants from various industries, such as auction platforms, publishing forums, and platforms connecting creators and consumers, use innovative strategies in the digital world. Learn the secrets of success of companies such as Allegro, Bank Pomysłów BZ WBK, Salon24, and NaTemat.pl.

• Practical examples of analyzing business models on the Internet.
• Unique approach to the topic of multi-sided platforms.
• Relationships between the business model and competitive advantage.
• Impact of transaction costs in the digital economy on company strategies.
• Rich source of knowledge for managers and e-business specialists.
• Essential handbook for students and academic staff.

The book is a rich source of knowledge for managers and specialists responsible for managing companies in terms of including the Internet in their business models. It is also an essential handbook for students, doctoral students and academic staff dealing with e-business, marketing and management, as well as postgraduate students in e-business and Internet marketing.

Various enterprises were analyzed, from startups to corporations from various industries, including an auction platform, a forum for publicists, a platform connecting consumers and creators from the fashion and design industry. Solutions used by, among others, Allegro, Bank Pomysłów BZ WBK, Ringier Axel Springer Polska, Gremi Business Comunication, Agora.

The book shows the relationships between the business model and competitive advantage, and the impact of production conditions and transaction costs in the digital economy on company strategies. The uniqueness of the position is evidenced by the fact that the presented approaches to the analysis of business models are poorly known in Poland, and multi-sided platforms are poorly described in the literature. This book is a guide to the world of e-commerce and innovative business strategies.

Technical parameters: Edition: Pages: 200, Format: 235x163 mm, Year of publication: 2014, binding: paperback, Publisher: Wydawnictwo Naukowe PWN. Number of pages: 200, Binding: paperback. Format: 235x163 mm. This is a compendium of knowledge that will help you understand how to operate effectively in the world of digital business. Gain the knowledge that will allow you to create and implement innovative strategies in your company.

This is the only publication on the market presenting business models on the Internet using specific companies as examples. It is an irreplaceable source of knowledge for all those who want to understand and use the potential of e-business. This book is the key to success in the digital world.