BLOGGING IN UKRAINE: DEVELOPMENT HISTORY AND MODERN TRENDS

Discover the fascinating world of the Ukrainian blogosphere! This monograph is a compendium of knowledge for young journalists and writers who want to delve into the secrets of modern information dissemination. Learn about the evolution of blogging in Ukraine, from its beginnings to today's challenges and trends. Find out how blogs shape public opinion and become a platform for independent voices.

• Analysis of the development of blog genres in Ukraine
• Modern trends in the Ukrainian blogosphere
• Challenges and opportunities for bloggers
• Ability to express opinions and build narratives
• New communication space for Ukrainian creators
• Role of blogs in shaping culture and worldview
• Specifics of content created during the war

The monograph analyzes the main aspects of blogging, presenting young journalists and writers with modern trends and approaches to information dissemination. The study of blogging in Ukraine from the perspective of the development of genres, modern trends, challenges, the ability to express opinions and build narratives shows a new communication space and provides answers to many questions. Thanks to writing blogs, a new cultural environment is created that connects people not only according to their literary preferences, but also based on their worldview.

The author, by studying this topic over the years, brings closer the understanding of the new functions of blogs. This work presents the latest knowledge about the functioning of the blogosphere in Ukraine and describes its characteristic features, rapid development and the specifics of content created, among others, during the war. Especially in times of the Russian-Ukrainian war, when the issue of Ukraine's independence becomes particularly important, writers as opinion leaders and moral authorities of society assess the political situation, support soldiers (some also fight on the front), through literature draw attention to the war situation, and become the voice of the Ukrainian nation also on the international arena.

On the pages of the book appeared well-known in Poland names of writers such as Serhij Żadan or Oksana Zabużko. We also have the opportunity to meet lesser-known Ukrainian authors and publicists. The book of the Scientific Publishing House of the University of Szczecin is a must-read for anyone interested in contemporary Ukrainian culture and the role of blogs in shaping society.