NARRATOLOGY. THE ABILITY TO TELL STORIES HAS ALWAYS BEEN IN YOU. MASTER IT AND DEVELOP IT

How do you buy different things? For example, milk. You want something that you can just pour into coffee or a bowl of morning cereal. But when you stand in front of a shelf in a store where there are ten types of milk, which one do you choose? What happens in your head the moment before you reach for one of the cartons or bottles? When you have a choice of ten products that are de facto the same (one milk is no different from another), cost roughly the same and are just as available (after all, they are all in front of you on the shelf), you stop thinking about the product itself and start considering its history. Advertisers have long noticed this and, instead of encouraging you to buy milk, they tell you how happy the cows that give it are.

• Discover the power of stories and their impact on purchasing decisions.
• Learn the mechanisms that make stories engaging and persuasive.
• Learn how to construct effective stories that resonate with audiences.
• Get concrete tips to support marketing communication and promotion.
• Find inspiration for effectively conveying knowledge and engaging groups.
• Learn how to prepare speeches that attract attention and remain in memory.

Stories are one of the most powerful tools we have. The brain is designed to respond to stories. Fairy tales, legends and rumors have shaped us since the beginning of time. Advertisements, television programs, books and films sell so well because they affect our emotions in a way that we are not fully aware of. This book will take you on a fascinating journey into the world of stories. You will learn why stories have such an impact on you and other people. Where did they come from? What are they for? When do they work better and when do they work worse? You will also learn how to construct ones that work best. Together we will discover the code that will allow you to create such stories yourself.

Paweł Tkaczyk – as he says himself – makes a living by telling stories. Sometimes he describes them in books, his "Zakamarki marki" won the title of Marketing Book of the Year. At other times, he tells stories, captivating crowds - his performances can be listened to at the largest Polish and foreign conferences. Onet listed him as one of the 50 leading personalities of the Polish Internet. However, most often he helps his clients tell their stories - since 2000 he has been running a company that builds strong brands.

Is this book for you? Yes! If you are involved in promotion, advertising, or marketing, you will find concrete tips in it to support the communication of various activities. If you work with groups, you are a trainer or teacher, you will find inspiration on how to effectively convey content. If you often appear as a speaker, you will find a hint on how to prepare a speech so that everyone listens to you. So, ready for the journey? Fasten your seatbelts, because it begins… from the end of the world.