NEW SUPERMEDIUM. CONTEMPORARY FACES OF TELEVISION.

Discover the fascinating world of media with the publication "New Supermedium". This book is a compendium of knowledge about the transformation of television in the digital age, written from the perspective of practitioners, experts, and scientists. Learn about the history and future of television, its evolution in the face of new technologies, and the challenges it faces. An ideal read for anyone who wants to understand the modern media landscape.

• Comprehensive knowledge of the media market and its transformation
• Analysis of the challenges of the digital age and the technological revolution
• Perspective of practitioners, experts, and scientists
• History and future of television in one compendium
• Understanding the evolution of television in the age of new technologies
• Insight into production, advertising, and television technologies
• Academic perspective for market practitioners

The publication "New Supermedium" is the key to understanding modern television. The authors organize many dimensions of the functioning of the TV world, from production to advertising and technology. Market practitioners gain an academic perspective from it, and theorists get closer to the reality of the television business. This work allows you to look at the television market in a broad scope, analyzing the articles of scientists, lecturers, experts, and practitioners.

In the book, you will find answers to questions about the future of media and supermedia. What content will be offered, how will genres and formats change? How will these media be financed and how will viewership and active participation be measured? After all, revenues and commercial profits depend on precise, targeted meters. This is a must-read for anyone who wants to keep up with the dynamic changes in the world of media.

Elipsa Dom Wydawniczy Publishing House presents a publication that is a compendium of knowledge about the world of media. In a clear way, it tells about the market, its transformation into the world of the Internet, and the challenges we face in the era of the digital revolution. It is a comprehensive lesson in history and a prediction of the future of television written from every perspective. The reader discovers how television evolves in the age of new technologies, offering users new, exciting experiences. Television does not die - it transforms, and this book is the key to a new narrative.

Year of publication: 2023. Number of pages: 246. Binding: paperback. Format: 245x176 mm. An ideal position for students, media researchers, television industry practitioners, and everyone interested in the future of media in the digital age. Get to know the contemporary faces of television and prepare for the media revolution!