BRAND PROTECTION. A PRACTICAL GUIDE FOR ENTREPRENEURS

Are you wondering how to effectively build the value of your brand and protect its uniqueness? This practical guide is just for you! Whether you are just starting your business or already running a thriving enterprise, protecting your brand is crucial to your success. Learn how to secure your name, logo, product or service and avoid legal issues.

• Practical tips from experienced professionals
• Complete guide to brand registration procedures
• Knowledge about the conditions for obtaining a patent
• Information on registering a domain name
• Explanation of acts of unfair competition and claiming damages
• Numerous graphic elements and checklists to facilitate understanding of the issues

This guide was created for entrepreneurs who want to consciously build the value of their brand and protect its uniqueness from the first steps of their activity. The authors, using their many years of professional experience in the field of intellectual property, present practical tips on how to effectively protect your name, logo, product or service. The study is a valuable source of knowledge that will help the reader consciously navigate the area of intellectual property rights and properly assess the risks and needs associated with brand protection.

From the book you will learn in particular how to carry out the brand registration procedure, what are the conditions for obtaining a patent, how to register a domain name, what are acts of unfair competition and how to pursue claims from them. The book contains numerous graphic elements and checklists that better allow you to understand the issues discussed and apply them in practice. The Wolters Kluwer publication guarantees reliable knowledge and practical solutions.

Protecting your brand is an investment in the future of your business. With this book, you will gain the necessary knowledge and tools to effectively protect your brand and build its value in the market. Don't let someone else use your idea - secure it today!

Technical data:

Edition: 2025
Pages: 176
Binding: paperback
Publisher: Wolters Kluwer