FROM SEMIOTICS TO CONSUMERISM COLLECTIVE WORK ON PHOTOGRAPHY

The monograph "From Semiotics to Consumerism. On the Need to Evaluate Photography" is a fascinating journey through the world of photography, analyzed from various scientific perspectives. The book maintains a coherence rarely found in such undertakings, drawing inspiration from masters such as Roland Barthes and John Berger in theory, and Henri Cartier-Bresson, Robert Capa, and Eugen Smith in practice.

• Multifaceted analysis of photography and photographing
• Coherent approach from various scientific perspectives
• Inspiration from the work of Roland Barthes and John Berger
• References to the practice of Henri Cartier-Bresson, Robert Capa, and Eugen Smith
• Concern for the quality of visual communication
• Ethical standards in journalistic and artistic photography
• Responsibility of prosumers in shaping the media society

The authors of the individual chapters carefully consider the quality of visual communication, both in the utilitarian (journalistic, artistic, advertising photography) and ethical contexts. They emphasize the need for honesty in reporting political disputes, empathy in telling about the problems of humanity, and responsibility for co-creating the networked media society.

The publication draws attention to the ethical aspects of the profession of photojournalist, exhibition curator, photo editor, but also to the role of prosumers who co-create today's media society. It emphasizes that multiplying good on the part of the recipient is the duty of everyone who participates in the creation and dissemination of images.

Adam Marszałek Publishing House presents a monograph that combines theory and practice, semiotic analysis and critical examination of discourse. It is a must-read for anyone interested in photography, visual communication, and the ethical aspects of image creation. This book is a valuable source of knowledge for students, researchers, and practitioners who want to explore the secrets of photography and its impact on today's world.

Technical data:

Publisher: Adam Marszałek, 2021

Pages: 200

Format: 225x160x10 mm

Binding: paperback