CYBERTRIBES - PAWEL MATUSZEWSKI

Discover the fascinating world of cybertribes and their impact on contemporary politics! Pawel Matuszewski's book is an analysis of election campaigns on social media, especially on Facebook, in the context of the latest political events around the world and in Poland. Immerse yourself in the digital world of voters, politicians and parties, where traditional methods of communication give way to new forms of interaction.

• Analysis of the impact of social media on elections
• Study of cybertribes as isolated communities in the digital world
• Description of the phenomenon of polarization of beliefs on the Internet
• Characterization of the beliefs of supporters of political parties
• Use of proprietary tools to analyze data from Facebook
• Looking at the apparent diversity of information in social media
• Discussion of the dark side of political life on Facebook

Pawel Matuszewski, a sociologist and author of the book "Cybertribes", looks at the recent parliamentary elections in Poland and the way campaigns are conducted on Facebook. Based on classical and contemporary theories of social research, he tries to capture new phenomena occurring on the Internet between voters, politicians and parties. He uses the construct of cybertribes - isolated communities, existing exclusively in the digital world, between which there are various relationships: from rare migrations to widespread conflicts and disputes.

The author describes the phenomenon of polarization of beliefs, which is caused by specific ways of obtaining information and the social reactions of other users. He also looks at the apparent diversity of data, positions and information that social media were supposed to guarantee. Based on hundreds of thousands of collected comments and statements, he characterizes the beliefs of supporters of political parties on key economic and social issues for them.

"Cybertribes" is one of the first books in Poland to treat Facebook as a research area, and the activity of potential voters and supporters of specific political parties as a research object. This book is a valuable contribution to understanding the dynamics of contemporary politics in the digital age.

Wydawnictwo Naukowe PWN, year of publication 2018, 366 pages, paperback, format 205x146 mm.