VIRAL. HOW TO SPREAD IDEAS AND CREATE VIRAL CONTENT - PIOTR BUCKI

Have you ever wondered what makes some content spread like a virus, while others go unnoticed? Piotr Bucki's book "Viral" is a fascinating journey into the world of viral marketing mechanisms. Discover the secrets of creating engaging content that will capture the hearts of recipients and gain their attention for a long time.

• Understanding the mechanisms of virality: Learn about the algorithms that drive the spread of content.
• Practical tools for marketers: Learn how to create effective social media campaigns.
• Inspiration for content creators: Discover how to convey ideas in an engaging and memorable way.
• Analysis of examples from life: See how well-known brands use viral marketing.
• Knowledge based on research: Learn about the results of research by Dan and Chip Heath and Johan Berger.

"Viral" is not just a book about marketing, it is a guide to the world of human emotions and motivations. Piotr Bucki explains in an accessible way why some stories go viral and others do not. You will learn how to use this knowledge in your work, whether you are a marketer, blogger or content creator.

The author analyzes the factors that make us share content on the Internet and provides a ready-made recipe for creating texts, advertisements or FB posts that our recipients will spontaneously share. This is a must-read for anyone who wants to understand how modern marketing works and how to create content that is truly engaging.

The book "Viral" is also an inspiring story about how ideas can change the world. Piotr Bucki shows that viral marketing is not only a tool for promoting products, but also a way to convey important values and ideas. This is a read that encourages reflection and inspires action.

Wydawnictwo Naukowe PWN is a guarantee of high quality and reliability. The book "Viral" was published in 2019 and has since become a bestseller among publications on marketing and communication. This is a position that should be on the shelf of anyone interested in the modern world of media and advertising.