THE HAPPINESS INDUSTRY - THE PHILOSOPHY OF MODERN MARKETING

Have you ever wondered how much the concept of happiness has permeated the world of marketing? This book is a fascinating journey through the mechanisms that make happiness a commodity. Discover how modern society tries to define and commercialize something as fleeting as joy.

• Critical analysis of the impact of neuroscience on the perception of happiness
• Accessible language of philosophical reflections
• Important questions about the condition of modern societies
• Dystopian vision of a world in the style of Huxley
• Inspiring reading for anyone interested in marketing and philosophy

"The Happiness Industry" is a book that makes you reflect on how much our perception of happiness is shaped by external forces. Davies analyzes how marketing uses the desire for happiness to sell products and services, creating the illusion that joy can be bought. The author opposes a simplified approach that reduces happiness to biological processes, arguing that it is a much more complex phenomenon.

Państwowy Instytut Wydawniczy, the publisher of this book, has a long tradition of publishing valuable and inspiring works. Their mission is to provide readers with books that broaden their horizons and provoke thought. "The Happiness Industry" fits perfectly into this philosophy, offering the reader a deep analysis of modern trends and challenges.

This book is not only a critique, but also an invitation to a more conscious approach to one's own happiness. Davies encourages questioning the patterns imposed on us and seeking authentic joy that is not dependent on consumption. It is a must-read for anyone who wants to understand how marketing affects our lives and how we can regain control over our own happiness.