THE BEGINNING OF THE FUTURE. PHOTOGRAPHY IN THE MONTHLY "POLAND" IN THE YEARS 1954-1968

Discover a fascinating journey through time with the companion book to the exhibition "Poland" for export. Immerse yourself in the world of press photography from 1954-1968, presented in the monthly "Poland". This is a unique look at the propaganda of the Polish People's Republic through the lens of outstanding photographers.

• Unique look at the propaganda of the Polish People's Republic
• Outstanding photographers: Marek Holzman, Irena Jarosińska, Tadeusz Rolke and others
• History of post-war press photography
• Materials from the archives of photographers
• Essays on the history of the monthly and its role in the political context
• Profiles of the most important collaborating photographers

The book "The beginning of the future. Photography in the monthly 'Poland' in the years 1954-1968" is a synthetic presentation of the history of the monthly "Poland" in the key period for its development. The task of the magazine, published in several language versions and intended for export, was to build the image of the Polish People's Republic by presenting the greatest achievements in culture, science, industry, as well as the reconstruction and modernization of the country.

The propaganda role of the published materials is undeniable, but thanks to the work of outstanding photographers such as Marek Holzman, Irena Jarosińska, Tadeusz Rolke, Tadeusz Sumiński, Jan Morek and many others, "Poland" is today an invaluable source for the history of post-war press photography. The book compares materials published in the monthly with a selection of original materials found in the archives of photographers. Presented in a thematic arrangement, they allow you to see what treatments the original photos were subjected to in order to achieve the intended propaganda and artistic goals.

The essays accompanying the photographs are devoted to the history of the monthly and show its functioning in the context of the political and social situation of the time. They are complemented by presentations of the profiles of the most important collaborating photographers - key figures for the history of Polish photography of this period. This is a fascinating read for lovers of history, photography and culture of the Polish People's Republic.

Edition: Pages: 350, Format: 20.5x27 cm Year: Year of publication: 2019, binding: brochure Publishing house: Zachęta Number of pages: 350 Binding: brochure Format: 20.5x27 cm