CREATING ADVERTISING MESSAGES. PGF.07. PART 1

Discover the fascinating world of advertising with this comprehensive textbook for advertising technicians. Learn the secrets of creating effective advertising messages and acquire the knowledge necessary to work in the advertising industry. This textbook is the perfect tool for students and anyone interested in advertising.

• Detailed discussion of health and safety issues in advertising
• Explanation of the functions, goals, and tasks of advertising
• Presentation of various forms of advertising
• Introduction to the topics of promotion, advertising services, and media
• Discussion of organizations and advertising agencies
• Presentation of the principles of creating advertising messages
• Licensed edition of the school textbook

The textbook "Creating Advertising Messages. PGF.07. Part 1" is an indispensable aid for anyone who wants to deepen their knowledge of advertising and acquire practical skills in this profession. With it, you will learn the specifics of working as an advertising technician, learn how to create effective advertising campaigns, and how to use media in advertising. The textbook discusses health and safety issues, with particular emphasis on the specifics of working as an advertising technician. It approaches the subject of advertising, discusses its functions, goals, and tasks. It presents forms of advertising. It introduces topics such as advertising as a promotional instrument, advertising services, media in advertising, propaganda, propagation, information, and works of art.

The book discusses organizations involved in advertising as well as advertising agencies, interactive agencies, media agencies, and production houses. It presents the principles of creating advertising messages. An advantage of the textbook is the numerous color illustrations, both drawings, diagrams, and photos. Year of publication: 2021, cover: paperback, publisher: WSiP. Number of pages: 0. The textbook discusses health and safety issues, with particular emphasis on the specifics of working as an advertising technician. It approaches the subject of advertising, discusses its functions, goals, and tasks. It presents forms of advertising. It introduces topics such as advertising as a promotional instrument, advertising services, media in advertising, propaganda, propagation, information, and works of art.

Thanks to the numerous illustrations, diagrams, and photos, learning becomes enjoyable and effective. The textbook is written in an accessible way, which makes it easier to understand even the most complicated issues. It is an ideal position for vocational school students, students of advertising-related fields, and for all those who want to expand their knowledge of advertising. With this textbook, working as an advertising technician will become easier and more satisfying. Explore the world of advertising from the ground up and become an expert in creating effective advertising messages!