TRANSFORMATION OF THE ELECTRONIC MEDIA MARKET

In the fascinating world of electronic media, changes are constantly taking place, driven by the dynamic development of technology. This monograph is an insightful journey through these transformations, analyzing the impact of innovation on the shaping of the media market. It is a must-read for anyone who wants to understand the future of communication and media.

• In-depth analysis of trends in the media market
• Perspective of technological innovations
• Impact of artificial intelligence on the media
• Theoretical foundations and practical implications
• For researchers and practitioners of media management
• Current knowledge of media transformation
• Key areas of researchers' interest

This monograph, set in the field of social communication and media sciences, is a valuable source of knowledge for media theorists and researchers. It presents the findings and studies of authors representing management and quality sciences as well as economics, outlining a broader research perspective. A systematic review of the literature allows for the exposition of current knowledge in the field of transformation of the electronic media market in the perspective of technological innovations.

The book consists of five chapters that logically guide the reader through the transformation process in the media market. The first chapter defines the conceptual framework of the work, and the next three chapters present the course of the transformation process from the perspective of the indicated research concepts and market trends. The last chapter is devoted to the impact of artificial intelligence on the media market, which gives it a predictive character. The presented research approach is a contribution to the ongoing discussion about the future of the media market.

Polskie Wydawnictwo Ekonomiczne (PWE) is a renowned publisher of scientific and business literature. For years, it has been providing readers with publications of the highest quality, supporting the development of knowledge and skills in various fields. PWE books are characterized by high editorial and substantive quality, which makes them a valued source of information for students, scientists and practitioners.

This monograph is not only an analysis of trends, but also a practical guide for managers of media companies and decision-makers who influence the legal regulations regarding the media. Thanks to it, you will gain a comprehensive view of the challenges and opportunities that the transformation of the electronic media market brings. Discover the future of media today!

Specification:

Pages: 220

Format: 243x175 mm

Year of publication: 2025

Cover: hardcover

Publisher: Polskie Wydawnictwo Ekonomiczne