DESIGNING INNOVATIVE SOLUTIONS - MAŁGORZATA KRWAWICZ, MARIUSZ KOSTRZEWSKI

Discover the fascinating world of co-creating innovative solutions with customers! This book is the key to understanding how to effectively engage users in the design process to create products and services that perfectly meet their needs. Learn proven methods, techniques, and tools that will allow you to develop coherent and satisfying solutions.

• Co-creation with customers: Learn how to involve customers in the design process.
• Methods and techniques: Discover practical tools for effective collaboration.
• Synergy: Achieve a synergy effect through a coherent approach.
• User satisfaction: Create solutions that meet user expectations.
• Increased satisfaction: Increase customer satisfaction through innovative solutions.
• Practical tips: Gain theoretical and practical knowledge.

The authors of the manual put forward the thesis that co-creating solutions with customers leads to obtaining products and services that better meet the expectations of users, which in turn translates into an increase in their satisfaction. The described methods, techniques and tools bring the individual stages of cooperation with customers and users closer both from the theoretical and practical side. It is worth treating them as mutually complementary in order to obtain a synergy effect, which results in the development of a coherent idea, concept, and finally - a product.

Oficyna Wydawnicza Politechniki Warszawskiej, the publisher of this manual, is a renowned institution that has been specializing in publishing valuable scientific and educational items for years. Thanks to carefully prepared content and high editorial quality, Oficyna's publications are popular among students, scientists and practitioners from various fields. By choosing this book, you can be sure that you are reaching for a proven source of knowledge that will help you develop your skills and broaden your horizons.

This book is an ideal choice for anyone who wants to explore the secrets of designing innovative solutions with the participation of customers. Regardless of whether you are a student, designer, product manager or entrepreneur, you will find valuable tips and inspirations in it that will help you create products and services that truly meet the needs of users. Thanks to practical examples and detailed descriptions of methods, you will quickly understand how to effectively involve customers in the design process and achieve success in the market.