DESIGN OF ADVERTISING MATERIALS. QUAL. A.27.2

Discover the world of effective advertising and promotion! This handbook is a comprehensive source of knowledge for anyone who wants to delve into the secrets of designing effective advertising campaigns. Whether you are a student, a budding designer, or an experienced marketing specialist, this book will provide you with the necessary tools and inspiration to create unforgettable advertising messages.

• Comprehensive knowledge of designing various forms of advertising
• Practical tips on using promotion tools
• Methods of designing elements of a company's visual identity
• Importance of copyright and intellectual property in advertising
• Use of computer programs in the design process
• Methods of presenting advertising projects for products and services

The handbook "Design of Advertising Materials. Qual. A.27.2" is an invaluable source of knowledge for anyone who wants to professionally engage in advertising design. The authors, Dorota Zadrożna, Alina Kargiel, and Robert Piłka, are experienced specialists in the field of marketing and advertising who convey their knowledge and experience in an accessible way. This book is ideal for both students of marketing and advertising-related fields and practitioners who want to expand their skills and knowledge.

In the handbook, you will find a detailed discussion of various forms of advertising, from traditional ones such as print and television advertising to modern ones such as online and mobile advertising. The authors also discuss the principles of designing effective advertising campaigns, including analyzing the target group, selecting appropriate communication channels, and measuring campaign effectiveness. In addition, the book contains practical tips on using promotion tools such as public relations, sponsorship, and direct marketing.

The book also emphasizes the importance of applying copyright and intellectual property regulations in advertising. The authors discuss the principles of protecting copyrights and trademarks, as well as the consequences of violating these rights. In addition, the book presents the possibilities of using computer programs during design work. The authors discuss popular graphic and editing programs and provide tips on their effective use.

The handbook "Design of Advertising Materials. Qual. A.27.2" is a comprehensive and practical source of knowledge for anyone who wants to professionally engage in advertising design. With this book, you will acquire the necessary skills and knowledge to create effective and unforgettable advertising campaigns.