INFORMATION SYSTEMS IN TRADE: MARKETING AND LOGISTICS

Are you wondering how to optimize the information system in your trading company? "Information Systems in Trading Companies" from PWE is an indispensable guide that will show you step by step how to effectively use data to make better decisions in the areas of marketing and logistics. This is the key to success in the dynamic world of trade!

• Understanding the role of information systems in trade.
• Increasing the efficiency of marketing processes through modern tools.
• Optimizing logistics with advanced technologies.
• Making strategic decisions based on reliable data.
• Supporting the development of a sustainable business.
• Practical tips for managers and students.
• Current knowledge about the latest trends in trade.

In today's times, in the era of enormous competition on the trading market, access to reliable and up-to-date information is absolutely crucial to achieving success. This book, written by experienced experts from PWE, provides specific knowledge about information systems, their important role in decision-making processes and effective ways to implement them in trading companies. You will learn how to effectively use advanced technologies such as automatic goods identification systems, Electronic Data Interchange (EDI) systems, CRM and marketing automation to optimize processes, streamline logistics and reach customers more effectively. Learn proven methods that will allow you to gain a competitive advantage and achieve measurable benefits.

Regardless of whether you are an experienced manager responsible for strategic decisions or a student seeking solid knowledge in the field of management, trade and marketing, this publication will provide you with practical tools and valuable tips that will help you succeed in the dynamic and demanding world of trade. Discover how to use information systems to build a strong and competitive position on the market.

The book also covers issues related to sustainable development, which is becoming increasingly important in the context of current business trends. Learn how to conduct trading activities in a responsible way and for the benefit of the environment. Acquire comprehensive knowledge that will allow you to effectively manage information in your company and achieve success on the trading market.