MARKETING MANAGEMENT HANDBOOK OF THE 21ST CENTURY

Discover the latest edition of the marketing bible, updated and supplemented with the latest trends and strategies! "Marketing" by Kotler, Keller, and Chernev is an indispensable source of knowledge for every manager, regardless of industry. It's a fundamental work that has shaped the business world for nearly 60 years.

• Comprehensive approach to modern marketing management of the 21st century
• Current examples from life, diagrams, tables, and graphs
• In-depth market analyses and strategic planning
• Creating effective marketing strategies
• Designing, communicating, and delivering value to the market
• Managing development in a socially responsible manner

In the age of advancing globalization, the growing role of corporate social responsibility, and the dynamic development of technology, "Marketing" provides the tools necessary to succeed in a new market environment. This is a thoroughly redesigned edition that responds to the challenges of modern business, taking into account the influence of social media, data analytics, marketing automation, and artificial intelligence.

This book is a comprehensive guide that describes and explains the functions that make up modern marketing management, including creating a strategic marketing plan, understanding the market, obtaining market analysis, creating winning marketing strategies, designing, communicating, and delivering value to the market, and managing development in a socially responsible manner. The authors, drawing on their rich experience, combine theory with practice, presenting numerous real-life examples that illustrate the issues discussed.

"Marketing" is not just a handbook, but an inspiration to action, which helps to understand and use the changing market realities. Thanks to it, managers can create innovative strategies, build strong brands, and achieve success in a competitive environment. This is a must-read for anyone who wants to gain a competitive advantage and effectively manage marketing in the 21st century.

Rebis presents this revised and supplemented edition of "Marketing" in a paperback cover, with 672 pages. The 278x215 mm format ensures reading comfort and ease of using the information contained therein. This is an investment in knowledge that will bring measurable benefits in every aspect of marketing activity.